Significance of anchor text in links for natural search ranking. More than 4.2 million external links from 650+ domains were analyzed in Searchlight, Conductor’s enterprise SEO platform, to understand more about how external links flow to websites.
This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text. With this sample size, the resulting analysis should give us a good sense of how websites implement internal anchor text.
Much has changed in the SEO landscape and the practice of search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search Plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has indicated that websites guilty of “over optimization” are on their radar.
If you’re a marketer you must be thinking, “How do I know if we are maximizing our SEO investment given all the changes Google has introduced?” If you’re an SEO or marketing consultant, you’re probably asking yourself, “How do I sell my services and prove value to my clients?”
Although a lot has changed, two aspects of SEO remain certain:
The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search success can be achieved. The purpose is to visualize how the execution of SEO and the services required to perform SEO have evolved due to Google’s algorithm enhancements, and to maximize your SEO efforts and investment.
There are five different tiers in The Hierarchy of Web Presence Optimization:
Much has changed in the SEO landscape and the practice of search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search Plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has indicated that websites guilty of “over optimization” are on their radar.
If you’re a marketer you must be thinking, “How do I know if we are maximizing our SEO investment given all the changes Google has introduced?” If you’re an SEO or marketing consultant, you’re probably asking yourself, “How do I sell my services and prove value to my clients?”
Although a lot has changed, two aspects of SEO remain certain:
The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search success can be achieved. The purpose is to visualize how the execution of SEO and the services required to perform SEO have evolved due to Google’s algorithm enhancements, and to maximize your SEO efforts and investment.
There are five different tiers in The Hierarchy of Web Presence Optimization:
The Content Marketing Institute and Marketing Profs interviewed 1,092 B2B marketers in August 2011 and found that 60 percent plan to increase their content marketing budgets in 2012. Also, 40 percent are using SEO rankings as a measurement of the success of their content marketing campaigns.
So what would the impact be to your organic search rankings, impressions and clickthroughs if you optimized your next major piece of content for the keyword discovered in the previous tier?
An optimized content marketing plan addresses four major Google algorithm changes from the past year:
Additionally, an optimized content marketing plan will provide you with sustenance for other lead generation techniques such as paid search campaigns (i.e. Google AdWords and banner ads) and email marketing. And you need content to be successful at generating social signals, which is the fourth tier.
Now that you have effective, optimized content that your prospects want, you need to tell them about it. Distributing your content effectively and frequently should occupy about 5 percent of your SEO effort. Here’s where to publish your content:
The distribution of your optimized content marketing is key because it accomplishes the following goals for your SEO campaign:
In order to improve a content marketing campaign for further execution, not only must you master the previous tiers, but you must measure, benchmark, tweak and repeat. This is the final and ultimate tier – the remaining 5 percent of your SEO effort.
But how do you measure the success of an SEO campaign? Compare the following metrics to other marketing campaigns (i.e., Google AdWords, email marketing, banner ads):
As organic optimization and the services required to “get found” evolve, so too must our tools, techniques and tactics. The Hierarchy of Web Presence Optimization can be used by marketers to guide their in-house SEO efforts, as well as by agencies in their sales conversations and implementation processes.
Experian Hitwise released its search market share numbers for the four weeks ending August 27.
Key findings are as follows:
That last point really drives home just how hard it is to compete in the search market in the U.S. 64 engines together make up less than 6% and the top three are really the top 2 (I assume if you’re reading this, you’re familiar with the Yahoo/Bing deal).
Google is down by a percent, Bing-powered search is up by 3%. Yahoo specifically is up 5% and Bing specifically is up 1%.
Another interesting finding is that longer search queries, classified as those averaging five to eight words or more, increased by 3% month-to-month.
Large search agency, Rosetta (recently acquired by Publicis), have conducted a study of organic search traffic to their clients’ websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and segmented the data into vertical markets.
The data pulled from over 10 million organic-referred visits from January through May 2011.
The results show that whilst Google is dominant in every industry in all respects, and in some verticals command a marketshare of over 75%, vertical markets such as financial services and retail actually had stronger competition from Bing and Yahoo. In financial services, Google’s dominance was only at 54% and in retail, they only accounted for 60% of the clicks to the websites surveyed. Therefore, Bing powered search on Yahoo represents a more significant organic SEO opportunity in the retail sector, with almost a 37% share.
Chris Boggs, Director, Search and Media Thought Leadership at Rosetta and also President of SEMPO, spoke to Search Engine Watch about what the findings represent to the search marketing industry.
I feel that this shows a great opportunity to focus on the “other algorithm” by Bing. Google certainly drives the lion’s share of traffic by volume, percentages aside, but these numbers clearly articulate the need to pay attention to performance within Bing and Yahoo.Historically, Yahoo has been a strong portal, attracting lots of daily users for email, groups, fantasy sports, etc. It is obvious some of these “Yahooers” chose to conduct their searches there too, and end up driving a fair amount of volume for the retail and financial industries.
The only reason Yahoo still has a greater share than Bing is historic use. Yahoo is still more popular than Bing as a destination portal, and until Bing is able to develop a similar sized community, they will continue to lag behind in percentages as well as overall volume.
So, the question is, will this study be enough to get you to rethink your SEO strategy for Bing? With Google’s focus shifting towards social data, now could be a great time to dust off the core principles of SEO and apply them to Bing.
There has been a PR update recently
July 2011 Toolbar PR update
MORE INFO ABOUT PAGE RANK Update http://www.mattcutts.com/blog/more-info-on-pagerank/
Some of the PAGE RANK UPDATES
| Google Toolbar PageRank (PR) Update in the year 2011 Updated on Jan 20th 2011 |
| Google Toolbar PageRank (PR) Update in the year 2010Updated on April 03rd 2010 |
| Google Toolbar PageRank (PR) Update in the year 2009Updated on December 30th 2009 |
| Updated on October 30th 2009 |
| Updated on June 25th 2009 |
| Updated on May 27th 2009 |
| Updated on April 1st 2009 |
| Google Toolbar PageRank (PR) Update in the year 2008 Updated on December 31st 2008 |
| Updated on September 26th 2008 |
| Updated on July 25th 2008 |
| Updated on April 30th 2008 |
| Updated on February 29th 2008 |
| Google Toolbar PageRank (PR) Update in the year 2007Updated on December 12th 2007 |
| Updated on October 28th 2007 |
| Updated on April 30th 2007 |
| Updated on January 25th 2007 |
| Updated on January10th 2007 |
| Google Toolbar PageRank (PR) Update in the year 2006Updated on September 28th 2006 |
| Updated on July 30th 2006 |
| Updated on April 4th 2006 |
| Updated on April 7th 2006 |
| Updated on February 18th 2006 |
| Updated on May 27th 2006 |
| Updated on January 30th 2006 |
| Updated on January 4th 2006 |
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