SUMANTAs Blog

Over 100 Google Products And Services

Posted on the December 26th, 2012 under Business Reviews,News / Updates by Sumanta

List of all Google Products, Google Services and Google Tools

Here is a list of all Google Products and Google Services/Tools which I find interesting. I’m pretty sure that most of these services must be novel to you. If you haven’t tried any of them then I really suggest you to check it out and see if it can make your life easier, better and more productive.

1. Google Search & it’s features - Google search is the most popular search engine on the Web.
2. Android – Android is a software stack for mobile devices that includes an operating system , middleware and key applications.
3. Blogger - A free blog publishing tool for easily sharing your thoughts with the world.
4. Dartr – Dart is a brand new programming language developed by Google.
5. FeedBurner – Allows bloggers and podcasters to manage their RSS feeds.
6. Schemer [NEW!] – Schemer lets you discover new things to do, share schemes with friends, and make the most of your day.
7. Google Account Activity – Get a monthly summary of your account activity across many Google products.
8. Google Ad Planner – A free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
9. Google AdSense – Place contextual Google ads on your site – and earn money.
10. Google AdWords - Advertise online and pay only when people click on your ad.
11. Google Affiliate Network (DoubleClick) - Full-service online marketing company specializing in pay-for-performance media.
12. Google Alerts - Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
13. Google Analytics (Urchin) - Google Analytics makes it easy to improve your results online.
14. Google Apps - Software-as-a-service for business email, information sharing and security.
15. Google App Engine – Run your web applications on Google’s infrastructure.
16. Google Base - Google Base is a place where you can easily submit all types of online and offline content.
17. Google Blog Search - Blog Search is Google search technology focused on blogs.
18. Google Body (Now, Zygote Body) – Google Body is a detailed 3D model of the human body.
19. Google Bookmarks - Google Bookmarks is an online service that lets you save your favorite sites and attach labels and comments.
20. Google Book Search – Search and preview millions of books from libraries and publishers worldwide.
21. Google Browser Size – Simple visual tool to show what percentage of web users can see different areas of a website without needing to scroll.
22. Google Buzz – Start conversations about the things you find interesting. Share updates, photos , videos and more with your friends.
23. Google Calendar - Keep track of all your life’s important events – birthdays, reunions, little league games, doctor’s appointments – all in one place.
24. Google Cars [NEW!] – A search engine to get quotes for Cars.
25. Google Checkout - Buy from stores across the web and track all your orders and shipping in one place.
26. Google Chrome – A browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.
27. Google Chrome Sync – It’s a Google Tool that Sync your Google Chrome bookmarks across multiple computers.
28. Google Chromium – The Chromium projects include Chromium and Chromium OS, the open-source projects behind the Google Chrome browser and Google Chrome OS, respectively.
29. Google Code - Code is for external developers interested in Google related development.
30. Google Contacts – Similar to an online address book, the Contact Manager gives you easy access to the people you want to reach.
31. Google Custom Search Engine & Google Subscribed Links – With Google Custom Search Engine and Subscribed Links, you can create a search engine tailored to your needs and lets you create custom search results that users can add to their Google search pages.
32. Google Dashboard – Google Dashboard offers a simple view into the data associated with your Google Account.
33. Google Desktop - Search your computer as easily as you search the web with Google.
34. Google Developers – To inspire developers everywhere.
35. Google Dictionary - Free online dictionary.
36. Google Directory - The web organized by topic into categories.
37. Google Documents - Free web-based word processor and spreadsheet, which allow you share and collaborate online.
38. Google Drive [NEW!] – Get 5 GB of Cloud Storage for Free.
39. Google Earth & Google Mars - Offers maps and satellite images for complex or pinpointed regional searches.
40. Google Fast Flip – Read news fast.
41. Google Fiber [NEW!]– Google Fiber is a broadband internet network that starts with a connection speed 100 times faster than today’s broadband.
42. Google Finance - Offers a broad range of information about stocks, mutual funds, and companies.
43. Google Fusion Tables – Gather, visualize and share your data online.
44. Google Friend Connect – Instantly awakens and strengthens the community that visits your site by enriching it with social features.
45. Google Gears - A Firefox and Internet Explorer extension that allows to navigate on compatible websites offline and synchronize when going back online.
46. Google Glass [NEW!] – Google’s Project Glass is a research and development program by Google to develop an augmented reality head-mounted display (HMD).
47. Google Go – Go is an expressive, concurrent, garbage-collected programming language.
48. Google Grants – In-kind advertising for non-profit organizations.
49. Google Groups - Where groups of people have discussions about common interests.
50. Google Health - Puts you in charge of your health information.
51. Google Image Search & Similar Images - The most comprehensive image search on the web. Google Search Images allows you to search for images using pictures rather than words.
52. Google In Quotes – Allows you to find quotes from stories linked to from Google News.
53. Google Knol - Knol makes it free and easy to create, collaborate on, and publish credible web content.
54. Google Latitude - See where your friends are on a map.
55. Google Local Business Center - If you are a business owner Claim your business listing today and let customers find you online!
56. Google Mail (Gmail) - Gmail is a new kind of webmail, built on the idea that email can be more intuitive, efficient, and useful.
57. Google Maps & Google Map Maker - Find local businesses, view maps and get driving directions. With Map Maker you can edit the map in more than a hundred countries and watch your edits go into Google Maps.
58. Google Mars – Provides a visible imagery view, like Google Moon, as well as infrared imagery and shaded relief (elevation) of the planet Mars.
59. Google Mobile - Upgrade your phone with free Google products.
60. Google Moderator - A tool that allows distributed communities to submit and vote on questions for talks, presentations and events.
61. Google Moon – See the Moon in 3D.
62. Google Music – Upload your personal music collection and access it instantly on the web or any compatible device without the hassle of wires or syncing.
63. Google News, News Archive Search & Google News Timeline - Aggregated headlines and a search engine of many of the world’s news sources. News archive search provides an easy way to search and explore historical archives. News Timeline is a web application that organizes information chronologically.
64. Google Notebook (SearchWiki) - With Google Notebook, you can browse, clip, and organize information from across the web in a single online location that’s accessible from any computer.
65. Google Offers – Get amazing deals at the best places to eat, shop, and play.
66. Google Pack – Google Pack is a collection of software tools offered by Google to download in a single archive.
67. Google Page Speed – Page Speed Online analyzes the content of a web page, then generates suggestions to make that page faster.
68. Google Patents - Search the full text of the U.S. patent corpus and find patents that interest you.
69. Google Plus – Google+ aims to make sharing on the web more like sharing in real life.
70. Google Postini – Google email security and archiving services, powered byPostini, make your existing email system more secure and compliant.
71. Google PowerMeter – Save Energy. Save Money. Make a Difference.
72. Google Product Search (Froogle) - Presents photographs of products and links to the stores that sell them online.
73. Google Profiles – Decide what the world sees when it searches for you. Display the information you care about and make it easy for visitors to get to know you.
74. Google Reader - Web based feed reader to keep up with blogs and news.
75. Google Related – Google Related is a Chrome Extension that shows you useful, interesting content while you browse the web.
76. Google Scholar - Provides a search of scholarly literature across many disciplines and sources, including theses, books, abstracts and articles.
77. Google Scribe – Google Scribe helps you write better documents.
78. Google Script Converter – Convert text or a webpage.
79. Google Sets - Automatically create sets of items from a few examples.
80. Google Sites - Google Sites is a free and easy way to create and share web pages.
81. Google SketchUp - Create, modify and share 3D models.
82. Google Sky - Google Sky includes a number of different ways to explore the universe.
83. Google Squared – Takes a category and creates a starter ‘square‘ of information, automatically fetching and organizing facts from across the web.
84. Google Street View – Explore the world at street level.
85. Google Store – Official Google Accessories, Apparel Items, Software, Office Equipment.
86. Google Subscribed Links – Subscribed Links let you create custom search results that users can add to their Google search pages.
87. Google Suggest - As you type your search, Google offers keyword suggestions in real time.
88. Google Sync – Synchronize your mail, calendar and contacts.
89. Google Tag Manager [NEW!]– It lets you add and update your website tags, easily and for free, whenever you want, without bugging the IT folks.
90. Google Takeout – Google Takeout allows you to download a copy of your data stored within Google products.
91. Google Talk - Chat with family and friends over the Internet for free.
92. Google Tasks – Keep track of what you need to do. Your task list stays up to date no matter how you access it. It’s a simple list that’s with you everywhere you go.
93. Google Toolbar - Internet Explorer and Firefox Toolbar with Google search.
94. Google Transit – Plan a trip using public transportation.
95. Google Transliteration – Google Transliteration allows you to type phonetically using Roman characters.
96. Google Translate – Free online language translation service instantly translates text and web pages.
97. Google Trends & Google Insights for Search - Compare the world’s interest in your favorite topics. Use Google Insights for Search and see for yourself what the world is searching for.
98. Google TV – Google TV is a new experience that combines TV, the entire web, and apps — as well as a way to search across them all. Take a tour, learn how it works, and find out how to get it.
99. Google URL Shortener – Google URL Shortener at goo.gl is used by Google products to create short URLs that can be easily shared, tweeted, or emailed to friends.
100. Google Ventures – Venture Capital – by Google.
101. Google Video - Search and watch millions of videos indexed from all over the web.
102. Google Voice – Google Voice gives you one number for all your phones, voicemail as easy as email, free US long distance, low rates on international calls, and more.
103. Google Wallet – Save time and money by shopping with Google Wallet — a smart, virtual wallet that stores your payment cards, offers, and more on your phone and online.
104. Google Wave – Google Wave is a new online communication and collaboration tool.
105. Google Web Accelerator - Google Web Accelerator works with your browser to help web pages show up in a snap.
106. Google Web Elements – Google Web Elements allow you to easily add your favorite Google products to your website.
107. Google Web Fonts – Get hundreds of free, open-source fonts optimized for the web (hosted on Google Server).
108. Google Web History - Your web history is stored on Google servers, which means that you can view and manage it from any computer.
109. Google Webmaster Tools - Provides you with detailed reports about your pages’ visibility on Google.
110. Google Website Optimizer – Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent.
111. Google WiFi – Google WiFi is a free wireless Internet service that Google is offering to the city of Mountain View.
112. iGoogle - Your personalized Google home page.
113. Jaiku - Create your own microblog and connect with your friends.
114. Orkut - Social networking site designed to make your social life more active and stimulating.
115. Picasa - Helps you organize, edit, and share your photos.
116. reCAPTCHA – A captcha system that uses successful decodings to helps digitise books for online use.
117. Textcube - Korean blogging platform.
118. YouTube - Share your videos with friends, family, and the world.

Please let me know if you know any other interesting Google Products, Service, or even a Tool which is not listed here so that I can give a try and add to the above list. So, how many Google Products & Services are you using?

How Big is the SEO Industry – SEO Infographic

Posted on the November 6th, 2012 under Digital Marketing,E-Business Ideas,Internet Marketing,News / Updates,Search Engine Optimization (SEO) by Sumanta

• India is the top nation in SEO interest ranking.
• The most popular month of the year for looking up SEO is March.
• SEO Services, SEO Company and SEO tools are the top three search terms related to SEO.
• Los Angeles, CA is the top city in US for number of “SEO” searches.

How the Web Uses Anchor Text in Internal Linking

Posted on the May 4th, 2012 under Internet Marketing,News / Updates,Search Engine Optimization (SEO) by Sumanta

Significance of anchor text in links for natural search ranking. More than 4.2 million external links from 650+ domains were analyzed in Searchlight, Conductor’s enterprise SEO platform, to understand more about how external links flow to websites.

This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text. With this sample size, the resulting analysis should give us a good sense of how websites implement internal anchor text.

Internal Linking Can Positively Impact Rankings, Provided They are Given Due Attention.

The Hierarchy of Web Presence Optimization

Posted on the May 4th, 2012 under Business Reviews,News / Updates,Search Engine Optimization (SEO),Social Media Optimization,Web Analytics by Sumanta

Much has changed in the SEO landscape and the practice of search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search Plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has indicated that websites guilty of “over optimization” are on their radar.

If you’re a marketer you must be thinking, “How do I know if we are maximizing our SEO investment given all the changes Google has introduced?” If you’re an SEO or marketing consultant, you’re probably asking yourself, “How do I sell my services and prove value to my clients?”

Although a lot has changed, two aspects of SEO remain certain:

1. SEO isn’t dead, nor will it die in the foreseeable future. Billions of marketing dollars are invested every year into “being found” organically in the search engines and this trend will continue. With more than a billion Google searches performed worldwide every day, SEO isn’t going away.
2. The way we perform and measure SEO has to change and is changing. Blatantly building out backlinks and optimizing on-site content isn’t enough. Measuring only rank and position isn’t enough either. Today organic search is about fresh, relevant, findable, optimized content that generates leads.

A New Theory: The Hierarchy of Web Presence Optimization

The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search success can be achieved. The purpose is to visualize how the execution of SEO and the services required to perform SEO have evolved due to Google’s algorithm enhancements, and to maximize your SEO efforts and investment.

There are five different tiers in The Hierarchy of Web Presence Optimization:

Much has changed in the SEO landscape and the practice of search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search Plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has indicated that websites guilty of “over optimization” are on their radar.

If you’re a marketer you must be thinking, “How do I know if we are maximizing our SEO investment given all the changes Google has introduced?” If you’re an SEO or marketing consultant, you’re probably asking yourself, “How do I sell my services and prove value to my clients?”

Although a lot has changed, two aspects of SEO remain certain:

1. SEO isn’t dead, nor will it die in the foreseeable future. Billions of marketing dollars are invested every year into “being found” organically in the search engines and this trend will continue. With more than a billion Google searches performed worldwide every day, SEO isn’t going away.
2. The way we perform and measure SEO has to change and is changing. Blatantly building out backlinks and optimizing on-site content isn’t enough. Measuring only rank and position isn’t enough either. Today organic search is about fresh, relevant, findable, optimized content that generates leads.

A New Theory: The Hierarchy of Web Presence Optimization

The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search success can be achieved. The purpose is to visualize how the execution of SEO and the services required to perform SEO have evolved due to Google’s algorithm enhancements, and to maximize your SEO efforts and investment.

There are five different tiers in The Hierarchy of Web Presence Optimization:

The Content Marketing Institute and Marketing Profs interviewed 1,092 B2B marketers in August 2011 and found that 60 percent plan to increase their content marketing budgets in 2012. Also, 40 percent are using SEO rankings as a measurement of the success of their content marketing campaigns.

So what would the impact be to your organic search rankings, impressions and clickthroughs if you optimized your next major piece of content for the keyword discovered in the previous tier?

An optimized content marketing plan addresses four major Google algorithm changes from the past year:

• Freshness Updates – Google favors fresh, relevant content in the form of press releases, blogs, case studies, news and events.
• Panda Updates – Optimized content distributed to valid, reliable sources will assist in building strong backlinks that are less likely to be penalized.
• Google+ – Social networks and social media are about relationships and relationships prove relevance. Google’s social network, Google+, is indeed factored into its search algorithm. Build your Google+ presence and circles and start sharing your content today.
• Search Plus Your World – Most importantly, when you share your content publicly in Google+ it has a broader reach and a longer life than any other social network including Facebook and Twitter.

Additionally, an optimized content marketing plan will provide you with sustenance for other lead generation techniques such as paid search campaigns (i.e. Google AdWords and banner ads) and email marketing. And you need content to be successful at generating social signals, which is the fourth tier.

4. Publish, Socialize & Share Content

Now that you have effective, optimized content that your prospects want, you need to tell them about it. Distributing your content effectively and frequently should occupy about 5 percent of your SEO effort. Here’s where to publish your content:

• Corporate website and blog site
• If a blog post, then to industry specific blog sites that your prospects will visit
• If a press release, then through a newswire such as PRWeb or Marketwire
• Social channels including: LinkedIn, Twitter, Google+, YouTube, Facebook (with Twitter the content should be tweeted multiple times over a specified period of time)
• Subscribers and client base via email marketing

The distribution of your optimized content marketing is key because it accomplishes the following goals for your SEO campaign:

• Backlink building
• Indexing by Google so it can ultimately be found
• Social signals creation (Tweets, Retweets, Likes, Shares, Views)
• Beginnings of a sales conversation with prospects

5. Measure & Improve

In order to improve a content marketing campaign for further execution, not only must you master the previous tiers, but you must measure, benchmark, tweak and repeat. This is the final and ultimate tier – the remaining 5 percent of your SEO effort.

But how do you measure the success of an SEO campaign? Compare the following metrics to other marketing campaigns (i.e., Google AdWords, email marketing, banner ads):

• Impressions
• Click-throughs
• Conversions
• Social signals
• Backlinks
• Keyword rank

Conclusion

As organic optimization and the services required to “get found” evolve, so too must our tools, techniques and tactics. The Hierarchy of Web Presence Optimization can be used by marketers to guide their in-house SEO efforts, as well as by agencies in their sales conversations and implementation processes.

Future Google Algorithmic Updates – Funny :-)

Posted on the May 4th, 2012 under Funny Web by Sumanta

Perhaps Google’s 2011 Earth Day Doodle provides us with some clues to some future algorithmic updates.

What do you think ? 

Google Is Loosing It’s Position In US Search Market

Posted on the September 13th, 2011 under Digital Marketing,Internet Marketing,Search Engine Optimization (SEO),Web Analytics by Sumanta

Experian Hitwise released its search market share numbers for the four weeks ending August 27.

Key findings are as follows:

• Google accounted for 65.09% of all U.S. searches conducted in the four weeks ending August 27, 2011.
• Bing-powered search comprised 28.99% of searches for the month
• Yahoo! Search and Bing receiving 15.89 percent and 13.10 percent, respectively.
• The remaining 64 search engines in the Hitwise Search Engine Analysis report accounted for 5.92 percent of U.S. searches.

That last point really drives home just how hard it is to compete in the search market in the U.S. 64 engines together make up less than 6% and the top three are really the top 2 (I assume if you’re reading this, you’re familiar with the Yahoo/Bing deal).

Google is down by a percent, Bing-powered search is up by 3%. Yahoo specifically is up 5% and Bing specifically is up 1%.

Another interesting finding is that longer search queries, classified as those averaging five to eight words or more, increased by 3% month-to-month.

Search Engine Users From Different Browsers

Posted on the August 3rd, 2011 under Digital Marketing,News / Updates,Web Analytics by Sumanta

The figures come from a new report by Chitika, which analyzed a week’s worth of traffic across its ad network sites from July 20 to 26, 2011, for North America. Chitika says almost 75% of all Bing search traffic comes from IE users.

While almost 75% of Bing visitors in North America use Internet Explorer, only about 40% of Google’s search visitors use the web’s most popular browser. Instead, Google deals with Firefox, Apple’s Safari and Google’s own Chrome browser cause those to combine and outdistance IE usage.

On SEARCH24ONLINE, we see a different view. Firefox is actually the leading browser used by people who find us through Google Search at 45.93%, followed by Chrome at 23.70% and Internet Explorer at 19.85%.

Highest Search Engine Use Per Industry

Posted on the July 24th, 2011 under Business Reviews,Digital Marketing,Internet Marketing,Search Engine Optimization (SEO) by Sumanta

Large search agency, Rosetta (recently acquired by Publicis), have conducted a study of organic search traffic to their clients’ websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and segmented the data into vertical markets.

The data pulled from over 10 million organic-referred visits from January through May 2011.

The results show that whilst Google is dominant in every industry in all respects, and in some verticals command a marketshare of over 75%, vertical markets such as financial services and retail actually had stronger competition from Bing and Yahoo. In financial services, Google’s dominance was only at 54% and in retail, they only accounted for 60% of the clicks to the websites surveyed. Therefore, Bing powered search on Yahoo represents a more significant organic SEO opportunity in the retail sector, with almost a 37% share.

Chris Boggs, Director, Search and Media Thought Leadership at Rosetta and also President of SEMPO, spoke to Search Engine Watch about what the findings represent to the search marketing industry.

I feel that this shows a great opportunity to focus on the “other algorithm” by Bing. Google certainly drives the lion’s share of traffic by volume, percentages aside, but these numbers clearly articulate the need to pay attention to performance within Bing and Yahoo.Historically, Yahoo has been a strong portal, attracting lots of daily users for email, groups, fantasy sports, etc. It is obvious some of these “Yahooers” chose to conduct their searches there too, and end up driving a fair amount of volume for the retail and financial industries.

The only reason Yahoo still has a greater share than Bing is historic use. Yahoo is still more popular than Bing as a destination portal, and until Bing is able to develop a similar sized community, they will continue to lag behind in percentages as well as overall volume.

So, the question is, will this study be enough to get you to rethink your SEO strategy for Bing? With Google’s focus shifting towards social data, now could be a great time to dust off the core principles of SEO and apply them to Bing.

Latest Page Rank Update By Google – On July 2011

Posted on the July 21st, 2011 under Search Engine Optimization (SEO) by Sumanta

There has been a PR update recently

July 2011 Toolbar PR update

MORE INFO ABOUT PAGE RANK Update http://www.mattcutts.com/blog/more-info-on-pagerank/

Some of the PAGE RANK UPDATES

Google Plus Inside & Out

Posted on the July 9th, 2011 under Business Reviews,News / Updates,Social Media Optimization by Sumanta

Google+ … This is a great news for those who love to hang out in the web, but don’t like the privacy concerns in Facebook. Here is your hope from Google. No more worries about your boss watching your social activities in web. Make your circles, choose the circle to post your thoughts and simply click to go!

Think loud, but choose who can hear!

Google Plus is a new social circle in the web where you can selectively broadcast your thoughts to your preferred circles (groups of friends). Your privacy is not at risk anymore. You choose which circle you want your information to be seen. Google Plus is a new type of social network, where privacy is given due importance.

It is now no surprise that  Enterprises need to adopt Social Media but a lot of companies are lagging behind in their social media efforts. Indian IT companies have drawn flack in the past for their below average social media efforts. Business is getting social both internally and externally and I personally feel that companies that facilitate internal social networking could be placed better to leverage external social media also.

As far as internal social network platforms / tools go, the usage of mainstream platforms like Twitter, Facebook is to a large extent restricted for majority of employees in an organization. Firms like Kinetic Glue and Salesforce with its Chatter tool are currently facilitating the provision of a enterprise specific social platform for employees to communicate and collaborate.

However, these platforms despite being plug-and-play must involve some learning curve and ensuring adoption of the platform can be a herculean task for organizations.

Enter Google Plus and you have a social network that all the employees can take to without any learning curve at all. The friendly interface, rich features and being a GOOGLE product makes Google Plus the no-nonsense, no investment enterprise social network.

The possibilities of networking and collaboration with Google Plus are immense. Create circles of project teams, video conference with colleagues (hangout), use technology / domain specific circles for knowledge sharing etc. With some tweaks, even Sparks could be used for facilitating interest driven knowledge sharing.

I can imagine Google Plus becoming an all encompassing feature-rich enterprise social network.

Do you think it has the potential to become the same or Enterprises will continue to overlook mainstream social networks?

Waiting for the feedback