Large search agency, Rosetta (recently acquired by Publicis), have conducted a study of organic search traffic to their clients’ websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and segmented the data into vertical markets.
The data pulled from over 10 million organic-referred visits from January through May 2011.
The results show that whilst Google is dominant in every industry in all respects, and in some verticals command a marketshare of over 75%, vertical markets such as financial services and retail actually had stronger competition from Bing and Yahoo. In financial services, Google’s dominance was only at 54% and in retail, they only accounted for 60% of the clicks to the websites surveyed. Therefore, Bing powered search on Yahoo represents a more significant organic SEO opportunity in the retail sector, with almost a 37% share.
Chris Boggs, Director, Search and Media Thought Leadership at Rosetta and also President of SEMPO, spoke to Search Engine Watch about what the findings represent to the search marketing industry.
I feel that this shows a great opportunity to focus on the “other algorithm” by Bing. Google certainly drives the lion’s share of traffic by volume, percentages aside, but these numbers clearly articulate the need to pay attention to performance within Bing and Yahoo.Historically, Yahoo has been a strong portal, attracting lots of daily users for email, groups, fantasy sports, etc. It is obvious some of these “Yahooers” chose to conduct their searches there too, and end up driving a fair amount of volume for the retail and financial industries.
The only reason Yahoo still has a greater share than Bing is historic use. Yahoo is still more popular than Bing as a destination portal, and until Bing is able to develop a similar sized community, they will continue to lag behind in percentages as well as overall volume.
So, the question is, will this study be enough to get you to rethink your SEO strategy for Bing? With Google’s focus shifting towards social data, now could be a great time to dust off the core principles of SEO and apply them to Bing.
There has been a PR update recently
July 2011 Toolbar PR update
MORE INFO ABOUT PAGE RANK Update http://www.mattcutts.com/blog/more-info-on-pagerank/
Some of the PAGE RANK UPDATES
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Google Toolbar PageRank (PR) Update in the year 2011
Updated on Jan 20th 2011 |
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| Google Toolbar PageRank (PR) Update in the year 2010Updated on April 03rd 2010 |
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| Google Toolbar PageRank (PR) Update in the year 2009Updated on December 30th 2009 |
| Updated on October 30th 2009 |
| Updated on June 25th 2009 |
| Updated on May 27th 2009 |
| Updated on April 1st 2009 |
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Google Toolbar PageRank (PR) Update in the year 2008
Updated on December 31st 2008 |
| Updated on September 26th 2008 |
| Updated on July 25th 2008 |
| Updated on April 30th 2008 |
| Updated on February 29th 2008 |
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| Google Toolbar PageRank (PR) Update in the year 2007Updated on December 12th 2007 |
| Updated on October 28th 2007 |
| Updated on April 30th 2007 |
| Updated on January 25th 2007 |
| Updated on January10th 2007 |
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| Google Toolbar PageRank (PR) Update in the year 2006Updated on September 28th 2006 |
| Updated on July 30th 2006 |
| Updated on April 4th 2006 |
| Updated on April 7th 2006 |
| Updated on February 18th 2006 |
| Updated on May 27th 2006 |
| Updated on January 30th 2006 |
| Updated on January 4th 2006 |
Google+ … This is a great news for those who love to hang out in the web, but don’t like the privacy concerns in Facebook. Here is your hope from Google. No more worries about your boss watching your social activities in web. Make your circles, choose the circle to post your thoughts and simply click to go!
Think loud, but choose who can hear!
Google Plus is a new social circle in the web where you can selectively broadcast your thoughts to your preferred circles (groups of friends). Your privacy is not at risk anymore. You choose which circle you want your information to be seen. Google Plus is a new type of social network, where privacy is given due importance.
It is now no surprise that Enterprises need to adopt Social Media but a lot of companies are lagging behind in their social media efforts. Indian IT companies have drawn flack in the past for their below average social media efforts. Business is getting social both internally and externally and I personally feel that companies that facilitate internal social networking could be placed better to leverage external social media also.
As far as internal social network platforms / tools go, the usage of mainstream platforms like Twitter, Facebook is to a large extent restricted for majority of employees in an organization. Firms like Kinetic Glue and Salesforce with its Chatter tool are currently facilitating the provision of a enterprise specific social platform for employees to communicate and collaborate.
However, these platforms despite being plug-and-play must involve some learning curve and ensuring adoption of the platform can be a herculean task for organizations.
Enter Google Plus and you have a social network that all the employees can take to without any learning curve at all. The friendly interface, rich features and being a GOOGLE product makes Google Plus the no-nonsense, no investment enterprise social network.
The possibilities of networking and collaboration with Google Plus are immense. Create circles of project teams, video conference with colleagues (hangout), use technology / domain specific circles for knowledge sharing etc. With some tweaks, even Sparks could be used for facilitating interest driven knowledge sharing.
I can imagine Google Plus becoming an all encompassing feature-rich enterprise social network.
Do you think it has the potential to become the same or Enterprises will continue to overlook mainstream social networks?
Waiting for the feedback 
- SEO Factor #11: Length of the remaining domain registration.
Spammers often register domains for very short periods of time.
- SEO Factor #12: Keyword in the page URL.
Google pays attention to sites with keywords in their permalinks. Make yours contain terms that describes the content of each article.
- SEO Factor #13: Keyword in smaller headlines like H2 – H6, Bold and Italics.
Although these are less important than the H1 header tag, they are still very important.
- SEO Factor #14: The existence of a meta description for your page.
Providing a meta description is a great way to show Googler’s what the page is about and draw them in to click your search listing.
- SEO Factor #15: Keyword as the alt text and title for an image.
Using a key phrase as the alt text of an image is a tried and true way of earning better listings.
- SEO Factor #16: A page that is HTML valid to W3C Standards.
Some independent studies have shown that Google favors valid code. Although Google denies they use this as a factor, having a site that is semantically correct ensures that Google’s search bots are able to interpret your information correctly.
- SEO Factor #17: Keyword repeated throughout the content.
Have the same phrase repeated throughout an article makes it clear what the page is about. Too much of this and you’ll be partaking in a negative practice called keyword stuffing. Done well and it’s like sprinkling salt on a piece of meat.
- SEO Factor #18: Links to trustworthy external pages on the domain.
Search engines like it when our articles are filled with links to good, reliable resources. Links to spam sites or irrelevant sites can be a sign that your page is a spam site.
- SEO Factor #19: The presence of an XML sitemap.
By providing an XML sitemap and submitting it to Google’s webmaster tools, you ensure that Google will be able to find all of the important pages of your website with the least amount of hassle.
- SEO Factor #20: Internal link popularity.
Linking to a particular page from across your domain is a terrific way to let Google know which pages you think are the most important. An amazing tool for this is the SEO Smart Links plugin for WordPress.
Read More SEO Factor Related Articles on
SEOMoz Ranking Factor
Search Engine Land SEO Periodic Table
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